Managing the Discovery Channel Instagram

Client: Discovery Channel
Production Company: Discovery Channel In-house team
Role: Social Media Content Creator + Copywriter

• From 2018 to 2020 I was the sole manager of several Discovery official accounts including @Discovery and @SharkWeek. During this time, I more than doubled the Discovery Channel Instagram following from 5 to 11+ million by creating a custom photographer network, maintaining creative outreach to a group of 200+ photographers, and focusing on hashtag usage and audience feedback.

  Check out a couple of my favorite posts that I both curated with the help of my international network of photographers and created copy for below: